Fable Games

Privacy Policy

Say It: Word Game · Last updated 2026-07-07

Core gameplay stays entirely on your device. Say It shows ads to stay free, which means the app makes network calls and uses third-party SDKs for advertising, analytics, and crash reporting — details below.

What stays on-device

Say It does not require or support user accounts or sign-in. All gameplay — word generation, scoring, and target detection — is processed on-device using Apple's Foundation Models framework (Apple Intelligence) and never leaves your phone. Game progress (current level, completed levels, streaks) and your Sound/AI Voice/personality settings are stored only in the app's local storage on your device via UserDefaults, and are never transmitted anywhere. Uninstalling the app removes this data.

Ads and advertising data

Say It shows banner and interstitial ads served through Google's AdMob SDK. Showing ads requires network access and involves Google collecting a device identifier for advertising and analytics purposes. Depending on your region and choices, you may see either personalized or non-personalized ads:

• On first use, Say It asks Google's User Messaging Platform (UMP) to determine what consent is required for your region (for example, under GDPR in the EEA/UK)
• Where required, Apple's App Tracking Transparency prompt asks permission before any tracking-based personalized ads are requested; declining, or regions where tracking isn't requested, means you'll see non-personalized ads instead
• You can review or change your ad consent choice at any time from Settings → Ad Privacy Options (shown when required for your region)

A one-time "Remove Ads" purchase turns off both banner and interstitial ads; it does not otherwise change what data is collected.

Analytics and crash reporting

Say It uses Google's Firebase Analytics and Firebase Crashlytics SDKs to understand, in aggregate, whether the app works: a small set of usage events (for example, that onboarding was completed, that an ad was shown, or that Remove Ads was purchased) and crash reports (stack traces and device/OS information) are sent to Firebase. These events describe app usage, not gameplay content — the words you type and the AI's replies are never transmitted. In regions where consent is required, the same consent choice you make for ads (via Google's User Messaging Platform) also governs analytics signals.

This is reflected in the app's declared Privacy Manifest, which lists the device identifier collected for advertising/analytics via the ad SDK, plus product-interaction events and crash data collected via the analytics/crash-reporting SDKs, and no other collected data types.

Children's privacy

Say It does not knowingly direct ads to, or collect tracking data from, children. Ad requests default to non-personalized whenever tracking consent hasn't been affirmatively given.

Changes to this policy

If Say It's data practices change in a future update, this page will be updated first and the in-app description will reflect the change.

Contact

Questions about this policy: support@fablegames.uk